L&GNSW asked the question ‘how can we deliver the best, most effective service to those people in NSW who experience problem gambling or are affected by the problem gambling of others?’
Shaping the future of gambling help services would come via transparent, open and collaborative partnerships counsellors. So we created a platform to facilitate engagement and progress.
L&GNSW came to us to launch a new program, captivate their audience of counsellors on a journey of discovery, learning, sharing insights and a joint commitment to the people of NSW who need their help.
We designed a flexible and transparent branding system utilising geometric shapes and a unique colour palette to communicate the vehicle for change as the ‘Building Together’ program.