The right moment
As a not-for-profit organisation, Civic has been helping people with intellectual disability and mental illness reach their full potential, achieve their goals and participate in the community for more than 55 years.
The introduction of the NDIS required and a strategic shift to the organisation’s funding model and brand communication. Civic asked us to help them reposition their brand for loyalty first, then growth.
Consolidating organisational divisions into a single master brand, with a unified vision, multiplied the passion, positivity and commitment of the Civic team. The introduction of a flexible and bright colour palette, iconography and imagery were the only way to capture the personality of Civic, and it’s equally passionate clientele.